About

ALEXANDRA GERRITSEN

If you're ready to lead in a way that actually works (without losing yourself or your team in the process), you're in the right place.

Alexandra Gerritsen has been in your shoes

Alexandra is an entrepreneur and C-Suite executive who has led teams across multiple industries, navigated high-growth companies, and made the kinds of leadership mistakes she now helps others avoid. She's been the boss who moved too fast, the leader who had to rebuild trust, and the executive who learned (sometimes the hard way) what it actually takes to build teams that perform and stay.

MBA. PMP. An award-winning executive who spills the tea on what actual leadership looks like (and should never look like).

  • Business Woman of the Year Finalist

  • Woman of Influence in Technology

  • Top 40 Under 40 Winner

  • Top 10 Influential Business Leaders Making a Difference

She partners with leaders across industries — from tech giants to healthcare CEOs, from real estate moguls to product launch managers — helping them transform how they show up and shape their organizations.

Leadership coach, keynote speaker, and author Alexandra Gerritsen is wearing a gray blazer, sitting at a desk with a silver laptop, smiling at the camera.

A Track Record Across Industries

Clinical Research

E-Commerce

FinTech

Home Improvement

Entertainment and Gaming

Consulting

TRUSTED. RELATABLE.

She's not a celebrity consultant who has never managed a P&L. She has been in the arena, and she has the battle scars to prove it.

Today, Alexandra channels everything she's learned into elevating others through her:

  • Book

  • Speaking Engagements

  • Executive Coaching practice

HER MISSION IS SIMPLE:

Alexandra helps leaders create cultures where accountability, performance, and respect coexist

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I am passionate about helping others achieve their full potential so they can live happier, more fulfilling lives.

  • A woman with blonde hair smiling, wearing a black top, outdoors in front of a building.

    "Her intelligence, passion, and visionary leadership set her apart as a trailblazer in her field. Her ability to lead with both confidence and empathy makes her an invaluable asset to any team or organization."

    SARA BROWN, CEO
    Event Innovator & Corporate Consultant

  • A smiling woman with long, dark hair wearing a white top

    "Ali's leadership and innovative mindset were nothing short of inspiring. She had a unique ability to bring clarity and direction to even the most complex projects, always balancing strategic vision with practical execution."

    ABBY MARTIN
    HR Leader

  • A man with dark hair and a beard wearing a dark top, sitting at a table in a cafe or restaurant, with a blurred background.

    "Ali has been the most inspiring leader I've ever worked with. Her leadership style enriches a collaborative and supportive work environment where everyone feels valued and appreciated."

    ABDALLAH HASSAN
    IT Consultant

  • A woman with long blonde hair smiling against a dark background.

    "Ali brings an exceptional ability to drive growth, streamline operations, and create cultures where teams thrive. Her teams aren't just productive — they're motivated, supported, and proud of the work they do."

    JODI SHAW
    Program Management & Financial Operations

  • Person with short dark hair wearing glasses and a blue collared shirt standing outdoors with green foliage in the background.

    "As a leader, Ali is both fair and firm, fostering an environment of growth and positivity. She brings a unique balance of fun and focus, driving success while uplifting her team."

    SARA GEDDES
    Business Intelligence & Analytics Executive

  • Photograph of a man with gray hair wearing a blue collared shirt, smiling against a plain white background.

    "I have always been impressed by Ali's emphasis on culture and team building. She taught me and our other executives the value of culture, and I saw the effect it had on our performance as a company."

    VISHAAL MEHRA
    Co-Founder, Mighty Fit SD

  • A man with glasses, wearing a blue blazer and a light blue shirt, smiling against a neutral background.

    "Ali leads with a vision and a plan. She holds the team accountable, which made us incredibly productive — and we were all better in our execution because of her leadership and vigilance."

    GENE HALLENBECK, Ed.M, M.A
    HR Executive & Performance Coach

  • A smiling woman with shoulder-length blonde hair, wearing a black top, standing indoors with warm lighting and blurred background.

    "Ali has completely transformed our entire company. She is incredibly passionate about not only developing cross-functional teams, but truly cultivating and mentoring each and every individual — I seriously do not know how she does it!"

    BRITTANY WEICHERS
    Executive Director, Portfolio Operations

  • A smiling man with curly hair outdoors at night, in a dark environment with blurred lights in the background.

    "She supported me and helped provide whatever tools I needed to perform at my best. Although our career paths diverged, she always makes time to catch up and help me with career advice and guidance."

    DEVON C.
    Account Management | B2B Sales

READY TO WORK TOGETHER?

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Speaking Engagements →

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Executive Coaching →

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Raising The Standard Newsletter →